Case Studies



CLIENT: UCSD Triton Fest   CHALLENGE: Create various banners, way finding signage, directories, and photo ops that are fun and colorful and include UCSD’s color branding.


Exotic Auto

CLIENT: Alfa Romeo, Aston Martin, Ferrari, Maserati, La Jolla Concours   CHALLENGE: High end, high demand clients with established branding. Projects required a high level of accuracy and taste. Create various event, sale, and trade show items adhering to strict branded standards.



BWVH case study-01

CLIENT: Bluewater Vacation Homes    CHALLENGE: Refresh old branding without departing too much from an established company brand. Create Business cards, letterhead, drink coasters, greeting cards, folders and flyers to look casual and affordable but still upper class.



CLIENT: Finbomb    CHALLENGE: Create clothing design concepts, trade show booth items, sticker designs and retail products for the outdoor ocean fishing industry. I know NOTHING about this industry – a lot of research went into each project….especially anatomical research to design fish stickers that an avid fisherman would be proud to purchase.



5NM case study-01 (1)

CLIENT: 5 North Media   CHALLENGE: Create a new logo and branding for an established company distinguishing themselves from a larger affiliate company, MOOD San Diego. New branding must integrate with MOOD branding, but look unique on its own. Look must be high end, able to impress top level executives. For this look, simplicity was key! The logo had to look crisp, high caliber and modern. The slanted slash and idea to visually convey “sound” became the style inspiration of the envelopes, folders, flyers, business cards and booklet.

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