CLIENT: UCSD Triton Fest CHALLENGE: Create various banners, way finding signage, directories, and photo ops that are fun and colorful and include UCSD’s color branding.
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CLIENT: Alfa Romeo, Aston Martin, Ferrari, Maserati, La Jolla Concours CHALLENGE: High end, high demand clients with established branding. Projects required a high level of accuracy and taste. Create various event, sale, and trade show items adhering to strict branded standards.
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CLIENT: Bluewater Vacation Homes CHALLENGE: Refresh old branding without departing too much from an established company brand. Create Business cards, letterhead, drink coasters, greeting cards, folders and flyers to look casual and affordable but still upper class.
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CLIENT: Finbomb CHALLENGE: Create clothing design concepts, trade show booth items, sticker designs and retail products for the outdoor ocean fishing industry. I know NOTHING about this industry – a lot of research went into each project….especially anatomical research to design fish stickers that an avid fisherman would be proud to purchase.
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CLIENT: 5 North Media CHALLENGE: Create a new logo and branding for an established company distinguishing themselves from a larger affiliate company, MOOD San Diego. New branding must integrate with MOOD branding, but look unique on its own. Look must be high end, able to impress top level executives. For this look, simplicity was key! The logo had to look crisp, high caliber and modern. The slanted slash and idea to visually convey “sound” became the style inspiration of the envelopes, folders, flyers, business cards and booklet.
